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Every brand you admire has an email strategy. The layouts they use, the offers they lead with, the CTAs they write, all of it is the result of testing and iteration. And every time they send an email, they are handing you a blueprint. Migma’s competitor tracking collects those emails automatically and lets you turn them into your own campaigns in seconds.

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Step 1: Add a competitor to track

  1. Go to Templates in the left sidebar
  2. Click on Competitors
  3. Click on Add Website and paste a URL
Migma subscribes to their list and starts collecting emails as they come in. Every email they send shows up in your Competitors tab automatically. You do not have to do anything else.
Start with two or three brands you respect in your space. You can add more anytime.

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Step 2: Browse what they are sending

Go to Templates and open the Competitors tab. Every email collected from the brands you are tracking shows up here, sorted by most recent first. Hover over any card and click on it to see a detailed view of . This is where patterns start to emerge. How often they send, what subject lines they lean on, whether they go long or short, what their CTAs actually say.

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Step 3: Use their best emails into your own

Now just write a prompt describing what you want. Migma takes the structure and layout from the competitor email and rebuilds it with your brand colors, fonts, and copy. A few prompts to get you started:
“Use this layout but make it a welcome email for new subscribers. Warm and friendly tone. Button to book a demo at the bottom.”
“Remix this promotion but for our summer sale. 25% off sitewide, ends Friday. Keep the urgency but make it feel more premium.”
“Take this newsletter layout and turn it into our monthly product update. Three new features, one customer story, upcoming webinar on the 20th.”
You keep the layout that someone else has already proven works. Everything else, the brand, the voice, the offer, is yours.

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What do you want to do next?

Remix Emails

Learn more about how remixing works.

Prompt-Based Creation

Write better prompts to get better emails.

Send a Campaign

Send your remixed email to your audience.

Track Results

See how your campaign performs after sending.
Last modified on September 1, 2026