Configure Your Brand

Overview

Your brand configuration is the foundation of every email Migma generates. Import your brand identity automatically from your website, or configure it manually with complete control over every element.

One-Click Import

Extract everything from your website URL in seconds

Auto-Detection

AI automatically finds logos, colors, fonts, and voice

Full Customization

Fine-tune every element after import

Method 1: Automatic Brand Import (Recommended)

The fastest way to set up your brand is to let Migma extract everything automatically from your website.

What Gets Imported

Logos

Migma extracts:

Primary logo (from header/homepage)
Secondary logo variations
Favicon

Supported formats: SVG, PNG, JPG, WebP

Migma intelligently finds the highest quality versions and removes backgrounds automatically.

Color Palette

Migma detects:

Primary brand color
Secondary/accent colors
Full color palette (up to 10 colors)
Color usage patterns

How it works: AI analyzes your website’s CSS, images, and visual hierarchy to identify your core brand colors.

Typography

Migma identifies:

Heading font family
Body text font family
Font weights and styles
Font fallbacks

Google Fonts supported: Migma automatically includes Google Fonts in email-safe format.

Brand Voice & Tone

Migma analyzes:

Website copy and messaging
Tone and personality
Brand values and positioning
Writing style patterns

Result: AI learns how to write in your brand’s voice for email copy.

Visual Style

Migma captures:

Design patterns and layouts
Button styles
Spacing and typography scale
Component aesthetics

Usage: Informs email layout and design choices.

Dynamic email styles — Dynamic styles automatically match your website's design system

Website Context & Brand Guidelines

Migma analyzes:

Relevant About, product, pricing, news, and contact pages
Company facts, products, positioning, and differentiators
Headline, body-copy, and CTA patterns
Footer structure, contact details, social links, and trust signals
Recurring icon, illustration, and emoji usage when present

Useful findings are saved under Brand Guidelines and guide future email copy and design. Migma also researches recent public brand and industry updates in the background and keeps one dated summary current. Anything you add to Brand Guidelines yourself stays untouched.

Step-by-Step: Import Your Brand

Navigate to Projects

Go to Projects from the main navigation menu

Create New Project

Click “New Project” or “Import Brand” button

Enter Website URL

Input your company website URL (e.g., https://yourcompany.com)

Use your homepage URL for best results. Migma will crawl multiple pages.

Start Import

Click “Import Brand” to begin automatic extraction

Wait for Processing

Import typically takes 30-60 seconds. You’ll see progress indicators for each step:

🔍 Analyzing website…
🎨 Extracting colors and fonts…
📸 Processing logos…
✍️ Learning brand voice…

Review Results

Once complete, review the extracted brand elements

Make Adjustments

Fine-tune any elements that need correction (optional)

Save Project

Click “Save Project” to finalize your brand configuration

Import Failed? If import fails:

Ensure your website is publicly accessible
Try your homepage instead of a subpage
Check that your website doesn’t block crawlers
Use manual configuration as an alternative

Method 2: Manual Brand Configuration

Prefer to configure everything manually? You have complete control over every brand element.

Creating a Project Manually

Go to Projects Page

Navigate to Projects from the main menu

Create New Project

Click “New Project” → “Manual Setup”

Enter Basic Information

Required fields:

Project name
Company name
Industry/category
Website URL (optional)

Configure Brand Elements

Follow the sections below to set up each element

Upload Logos

Upload your logo files to use in email headers and footers. Logo Types:

Logo Type	Usage	Recommended Format
Primary Logo	Email headers, main branding	PNG with transparent background
Secondary Logo	Alternative layouts, dark mode	PNG or SVG
Favicon	Small icons, social shares	PNG or ICO (32x32px or 64x64px)

Best Practices:

Use PNG with transparent backgrounds
Minimum width: 200px for primary logo
Maximum file size: 2MB per logo
SVG format for sharpest quality

Define Color Palette

Set your brand colors that will be used throughout your emails. Color Configuration:

Primary Color
Secondary Color
Additional Colors

Your main brand color, used for:

CTA buttons
Links
Headers and accents
Important elements

Tip: Choose your most recognizable brand color

How to Add Colors:

Click on the color picker
Enter hex code (e.g., #6D28D9) or use the visual picker
Name your color (e.g., “Brand Purple”, “Accent Green”)
Add additional colors as needed

Accessibility: Migma automatically checks color contrast ratios and warns if text readability might be an issue.

Configure Typography

Choose fonts that match your brand identity. Font Selection:

Heading Font

Used for email subject lines, h1, h2, h3 headingsOptions:

Google Fonts library (500+ fonts)
Web-safe fallback fonts
Custom font URLs (advanced)

Popular choices: Montserrat, Poppins, Playfair Display, Roboto, Inter

Choose a font that’s bold and readable at various sizes

Body Font

Used for paragraphs, lists, and general text contentOptions:

Google Fonts library
Web-safe fallback fonts
Custom font URLs (advanced)

Popular choices: Open Sans, Lato, Roboto, Inter, Source Sans Pro

Prioritize readability over style for body text

Email Client Compatibility: Not all email clients support custom fonts. Migma automatically includes fallback fonts (Arial, Helvetica, sans-serif) for maximum compatibility.

Set Brand Voice & Personality

Define how Migma should write email copy in your brand’s voice. Voice Configuration Options:

Brand Personality
Writing Style
Do's and Don'ts
Sample Copy

Describe your brand’s personality in a few sentences:Example:

We're a friendly, innovative SaaS company that makes
complex technology simple. We communicate in a warm,
approachable tone while maintaining professionalism.
We use humor sparingly and always focus on customer value.

Add Style Guidelines

Provide additional style guidelines for email design. What to Include:

- Layout preferences (single column, hero images, minimal)
- Button styles (rounded, square, pill-shaped)
- Image usage guidelines
- Spacing preferences
- Email structure patterns
- Section layouts

Example Style Guidelines:

Our emails should feel modern and clean with plenty of white space.
We prefer single-column layouts with large, bold headlines. CTAs should
be prominent with rounded corners. We always include a hero image at
the top. Avoid cluttered designs - keep it simple and scannable.

Configure Email Settings

Set up default email configuration for your project.

Sender Information

Configure:

Default “From” name (e.g., “Migma Team”)
Default “From” email (e.g., “hello@migma.ai”)
Default reply-to email
BCC email (optional, for tracking)

These defaults are used unless you override them for specific emails.

Company Details

Required for CAN-SPAM compliance:

Company legal name
Physical mailing address
City, State, ZIP Code
Country

This information appears in email footers. U.S. law requires a physical address in all commercial emails.

Footer Configuration

Customize your email footer:

Social media links
Unsubscribe link (automatic)
Preference center link
Privacy policy link
Custom footer text

Example:

© 2024 Migma.ai. All rights reserved.
You received this email because you signed up at migma.ai
Unsubscribe | Update Preferences | Privacy Policy
123 Main St, San Francisco, CA 94105

Advanced Configuration

Add Brand Guidelines

Add brand guidelines to help AI understand your products, services, and key messages. What to Add:

Product Information

Names, descriptions, features, benefits, pricing

Company Info

History, mission, values, team, locations

Key Messages

Value propositions, positioning, differentiators

FAQs

Common questions and answers

Format:

## Product Name: Email Generator Pro

**Description:** Email creation platform that prepares
on-brand emails for review.

**Key Features:**
- Email generation
- Brand import automation
- 30+ email client compatibility
- Multi-language support

**Target Audience:** Marketing teams, agencies, SaaS companies

**Pricing:** Premium ($99.99/mo), Business ($299/mo)

Upload Reference Images

Add images that represent your brand visually. Image Types:

Product screenshots
Marketing materials
Website screenshots
Brand photography
Design mockups

Why: Helps AI understand your visual style and can be included in generated emails.

Add Custom CSS

For advanced users: Add custom CSS to fine-tune email styling. Use Cases:

Custom button styles
Specific spacing adjustments
Unique design patterns
Brand-specific components

Example:

/* Custom button styles */
.cta-button {
  border-radius: 8px;
  padding: 16px 32px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 1px;
}

/* Brand-specific header */
.email-header {
  background: linear-gradient(135deg, #6D28D9 0%, #A78BFA 100%);
  padding: 40px 20px;
}

Email Client Compatibility: Not all CSS is supported in all email clients. Test your custom CSS thoroughly.

Managing Projects

Edit Existing Projects

Go to Projects

Navigate to the Projects page

Select Project

Click on the project you want to edit

Modify Settings

Update any configuration elements

Save Changes

Click “Save” to apply updates

Changes apply to new emails immediately. Existing emails are not affected.

Set Default Project

If you have multiple projects, set which one is used by default:

Go to Projects page
Find your preferred project
Click the ⭐ Set as Default button

Now this project will be pre-selected when creating emails.

Archive Projects

Keep your projects list clean by archiving unused projects:

Open the project you want to archive
Click Settings → Archive Project
Confirm archiving

Note: Archived projects can be restored anytime from the Projects page → “Archived” tab.

Best Practices

Start with Auto-Import

Always try automatic import first. It’s faster and captures nuances you might miss manually. You can always refine afterwards.

Be Specific with Voice

The more specific you are about brand voice, the better AI generates copy. Include examples and be detailed.

Use High-Quality Logos

Upload the highest quality logos possible. Use PNG with transparent backgrounds or SVG for best results.

Test Your Colors

Ensure your color choices have good contrast for accessibility. Use Migma’s built-in contrast checker.

Update Your Brand Guidelines

Keep your brand guidelines current with new products, features, and messaging. This helps AI stay accurate.

Troubleshooting

Brand import failed

Common causes:

Website is behind authentication/login
Website blocks crawlers (robots.txt)
Website has no accessible styling (headless CMS)

Solution: Use manual configuration or contact support

Wrong colors extracted

Why: AI might pick colors from images or background elementsSolution: Manually override the colors in brand settings under Visual Identity → Colors & Styling

Logos not showing in emails

Common causes:

Logo file too large (over 2MB)
Logo URL is private/inaccessible
Logo format not supported

Solution: Re-upload in PNG or SVG format, ensure public URL

Fonts don't match my website

Why: Not all web fonts work in email clientsSolution: Choose the closest Google Font alternative or use web-safe fallbacks

Next Steps

Create Your First Email

Now that your brand is configured, create your first email

Explore Creation Methods

Learn all the ways to create emails in Migma

Manage Projects

Detailed guide on project management

API Integration

Integrate brand import via API

Need Help?

Join Discord

Get help from our community

Contact Support

Reach out to our team

API Docs

Programmatic brand management

​Overview

One-Click Import

Auto-Detection

Full Customization

​Method 1: Automatic Brand Import (Recommended)

​What Gets Imported

​Step-by-Step: Import Your Brand

​Method 2: Manual Brand Configuration

​Creating a Project Manually

​Upload Logos

​Define Color Palette

​Configure Typography

​Set Brand Voice & Personality

​Add Style Guidelines

​Configure Email Settings

​Advanced Configuration

​Add Brand Guidelines

Product Information

Company Info

Key Messages

FAQs

​Upload Reference Images

​Add Custom CSS

​Managing Projects

​Edit Existing Projects

​Set Default Project

​Archive Projects

​Best Practices

​Troubleshooting

​Next Steps

Create Your First Email

Explore Creation Methods

Manage Projects

API Integration

​Need Help?

Join Discord

Contact Support

API Docs

Overview

Method 1: Automatic Brand Import (Recommended)

What Gets Imported

Step-by-Step: Import Your Brand

Method 2: Manual Brand Configuration

Creating a Project Manually

Upload Logos

Define Color Palette

Configure Typography

Set Brand Voice & Personality

Add Style Guidelines

Configure Email Settings

Advanced Configuration

Add Brand Guidelines

Upload Reference Images

Add Custom CSS

Managing Projects

Edit Existing Projects

Set Default Project

Archive Projects

Best Practices

Troubleshooting

Next Steps

Need Help?