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Overview

Send emails directly from Migma to individual contacts, tagged segments, or your entire subscriber list. Track sends, handle unsubscribes automatically, and maintain compliance.

Individual Send

Send to single contacts

Bulk Send

Send to tags or entire list

Automatic Unsubscribe

Compliance links added automatically

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Prerequisites

Email Service Provider Required - Configure an ESP before sending emails

Setup Email Provider

Connect Amazon SES, Resend, SendGrid, or Brevo
 What you need:
  • Connected email service provider (SES, Resend, SendGrid, Brevo)
  • Verified sender domain/email
  • At least one contact with status subscribed

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Send to Individual Contact

Send an email to a single contact from the Contacts page.
1

Navigate to Contacts

Go to Contacts in your project
2

Find Contact

Search or filter to find the contact
3

Click Send Email

Actions menu → “Send Email”
4

Select Email

Choose an email from your library or create new
5

Review & Send

  • Preview the email
  • Verify recipient email
  • Click “Send”
Send confirmation:
  • Success message displayed
  • Email added to send logs
  • Contact record updated with send timestamp

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Send to Tags (Bulk Send)

Send emails to all contacts with specific tags.
1

Navigate to Send

Go to Send or Campaigns in your project
2

Select Email

Choose email from library or create new
3

Choose Recipients

Select by tag:
  • Choose one or multiple tags
  • View recipient count
  • Filters: Only subscribed contacts receive emails
Send to all:
  • Select “All Subscribers” option
  • Sends to all subscribed contacts
4

Configure Send

Email settings:
  • From name
  • From email (must be verified)
  • Reply-to email
  • Subject line
  • Preview text
5

Send Test (Recommended)

Send test email to yourself first:
  • Enter test email address
  • Click “Send Test”
  • Verify rendering and links
6

Send Campaign

Review summary and click “Send Campaign”
Batch processing:
  • Sends in batches (100-500 per batch)
  • Progress bar shows sending status
  • Handles rate limits automatically
  • Failed sends are logged

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Send Logs

Track all emails sent from your project. Navigate to: Send Logs or Campaign History Log information:
  • Recipient - Email address
  • Subject - Email subject line
  • Status - Sent, Failed, Bounced
  • Sent At - Timestamp
  • ESP - Which provider was used
  • Email - Link to email template used
Filter logs by:
  • Date range
  • Status (sent, failed, bounced)
  • Recipient email
  • Tag
Export logs:
  • Download as CSV
  • API access available

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Test Emails

Always send test emails before bulk campaigns.
  • Quick Test
  • Campaign Test
From email editor:
  1. Click “Send Test” button
  2. Enter test email address
  3. Receive email in seconds
What to check in tests:
  • Email renders correctly
  • Images load properly
  • Links work (unsubscribe, CTAs, etc.)
  • Personalization/merge tags display correctly
  • Mobile vs desktop rendering

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Unsubscribe & Compliance

Automatic compliance:
Unsubscribe links added automatically to marketing emails
Preference center URLs generated per contact
Unsubscribes processed instantly
CAN-SPAM and GDPR compliant
How it works:
  1. Unsubscribe link added to email footer automatically
  2. Contact clicks link → taken to preference center
  3. Contact unsubscribes → status changed to unsubscribed immediately
  4. Unsubscribed contacts cannot receive marketing emails
Preference center features:
  • Update email address
  • Change name
  • Manage subscriptions
  • One-click unsubscribe

Preference Center Setup

Configure your preference center

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Email Templates

Migma uses React Email for template rendering. Template features:
  • Mobile-responsive automatically
  • Dark mode support
  • Cross-client compatible (Gmail, Outlook, Apple Mail, etc.)
  • Inline CSS for maximum compatibility
Using templates:
  1. Create email with Migma AI
  2. Save as template (optional)
  3. Reuse template for future campaigns
  4. Personalize with merge tags

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Best Practices

Before every bulk send:
  • Send test to yourself
  • Check on mobile and desktop
  • Verify all links work
  • Test personalization/merge tags
  • Review spam score
Use tags for targeting:
  • Send relevant content to specific groups
  • Don’t spam entire list with irrelevant content
  • Test campaigns on small segments first
  • A/B test different approaches
Track key metrics:
  • Bounce rate (keep < 2%)
  • Unsubscribe rate (keep < 0.5%)
  • Spam complaints (keep < 0.1%)
  • Open rate (industry avg: 15-25%)
  • Click rate (industry avg: 2-5%)
Keep lists clean:
  • Remove bounced emails promptly
  • Honor unsubscribes immediately (automatic)
  • Don’t re-subscribe unsubscribed contacts
  • Archive inactive subscribers (6+ months no opens)
  • Validate emails before importing
Legal requirements:
  • Always include unsubscribe link (automatic)
  • Use verified sender email/domain
  • Only send to opted-in contacts
  • Include physical mailing address
  • Honor unsubscribe requests immediately

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Troubleshooting

Possible causes:
  • No email service provider configured
  • Sender email not verified
  • No subscribed contacts in selected tags
  • Missing required fields (subject, from email)
Solution: Verify ESP setup and sender verification
Check:
  • ESP send logs for delivery status
  • Spam folder in recipient inbox
  • Email deliverability/spam score
  • Sender domain authentication (SPF, DKIM, DMARC)
Solution: Review ESP logs and check authentication
Causes:
  • Invalid email addresses
  • Old/outdated email list
  • Purchased email list
Solution:
  • Clean email list regularly
  • Remove bounced emails
  • Only import opted-in contacts
  • Validate emails before importing
Causes:
  • ESP rate limits
  • Large batch size
  • ESP performance
Solution:
  • Normal - sending happens in batches
  • Check ESP rate limits
  • Consider upgrading ESP plan

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Current Limitations

Known limitations:
  • Scheduling not yet available (send immediately only)
  • A/B testing not yet available
  • Advanced segmentation limited to tags
  • Analytics limited to send logs
These features are planned for future releases.

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Next Steps

Setup ESP

Connect email service provider

Manage Contacts

Organize your subscriber list

Preference Center

Configure subscription management

Create Email

Create your first email

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Need Help?

Discord Community

Get help from community

Video Tutorial

Watch sending guide

Support Team

Contact support

API Docs

Send via API