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A welcome flow introduces new subscribers, customers, trial users, or community members. In Migma, build the sequence with Email Series, review each email, then send through Migma or export to your ESP for triggered automation.

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Prompt

Create a 4-email welcome series for new subscribers.

Email 1: welcome them and set expectations.
Email 2: explain the main problem we help solve.
Email 3: show one product, customer story, or useful resource.
Email 4: invite them to take the next step.

Tone: clear, helpful, confident.

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Build it

1

Create the series

Open Create, paste the prompt, and ask for a multi-email series.
2

Review the arc

Open the Visual Canvas. Check that each email has a clear job and the sequence does not repeat itself.
3

Set cadence

Use send offsets such as day 0, day 2, day 5, and day 9.
4

Preflight each email

Run Email Preflight before sending or exporting.
5

Choose delivery path

Send as campaigns in Migma when you control the timing manually, or export to Klaviyo, Mailchimp, HubSpot, Brevo, or another ESP for event-triggered automation.

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Checks before launch

  • Audience uses clear opt-in.
  • Every email has one primary CTA.
  • Cadence gives people time to act.
  • Unsubscribe and preference links work.
  • Each email passes preflight.

Email series

Generate and refine the sequence.

Campaigns vs series

Choose the right workflow.

Export options

Move the sequence to another ESP.

Sending rules

Confirm permission before sending.