Documentation Index
Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
Use this file to discover all available pages before exploring further.
Overview
Every campaign in Migma has a Recipients tab with two sub-views: Sent (who got the email) and Skipped (who would have, but were filtered out before send). The Skipped view exists so contacts that get held back — bounced addresses, unsubscribes, suppressions, risky inboxes — never disappear silently. You can audit exactly what was filtered, why, and which contacts were affected. Open: Campaigns → (any campaign) → Recipients → Skipped.Skip Reasons
Each skipped recipient is tagged with a single reason explaining why they were excluded:| Reason | What it means |
|---|---|
| Bounced | The address has previously bounced and is on your suppression list. |
| Complained | The recipient marked an earlier email as spam. |
| Unsubscribed | The recipient opted out via the unsubscribe link or preference center. |
| Non-subscribed | The contact’s status isn’t subscribed — e.g. you haven’t confirmed them, or they were imported as inactive. |
| Invalid | The address failed validation (malformed, undeliverable domain, mailbox not found). |
| Risky | The address was flagged as disposable, role-based, or otherwise high-risk, and you have Exclude risky addresses turned on. |
What to Do With This View
Audit before retrying
Before you resend or duplicate a campaign, glance at the Skipped count. A few percent is normal; double-digit percentages usually mean a list-quality problem worth fixing first.
Spot a stale or scraped list
A high Invalid or Bounced skip rate on a fresh campaign usually means the audience hasn’t been validated recently — run a contact re-validation sweep before your next send.
Investigate a single contact
Click any row in the Skipped view to jump straight to the contact’s profile. From there you can see their full status, suppression reason, and recent activity.
Confirm a setting change
After turning on Exclude risky addresses, the next campaign’s Skipped view will list every risky contact filtered — proof the setting is working.
When the Skipped Count Looks High
A few rules of thumb based on what we see across accounts:- Skipped > 5% of audience — your list is probably stale. Imported once and never re-checked? Run Contact re-validation and clean before the next send.
- Skipped is mostly Bounced — this is a good thing in isolation; suppression is doing its job. Just confirm your import process isn’t re-adding the same bad addresses each time.
- Skipped is mostly Non-subscribed — somebody imported contacts as “non-subscribed” (correct for cold leads). They won’t ever receive marketing — move them to a different funnel.
- Skipped is mostly Risky — the Exclude risky addresses setting is working as intended. Worth double-checking that the addresses really are disposable / role-based and not legitimate contacts.
Related
Suppression List
Review and manage every address that’s currently blocked.
Deliverability Settings
Toggle risky-address filtering and contact re-validation.