What you are looking at
Sent and delivered — how many emails went out and how many actually reached the inbox. A healthy delivery rate is above 95%. Opens — how many people opened your email. Take this number with a grain of salt though. Apple Mail Privacy Protection pre-loads emails in the background, which can inflate open rates significantly. Click rate is a more reliable signal. Clicks — how many people clicked a link. This is the metric that matters most for engagement. A healthy click rate is between 2% and 5%. Bounces — emails that could not be delivered. Hard bounces are permanent failures like invalid addresses and should be removed immediately. Soft bounces are temporary like a full inbox. Keep your bounce rate below 5% or it will start to hurt your sender reputation. Unsubscribes — people who opted out. A rate between 0.1% and 0.5% is normal. If it is climbing, your content or sending frequency probably needs a look.A/B test results
If you ran an A/B test, each variant shows its own set of metrics side by side. Compare open and click rates to find the winner, then send it to the rest of your audience from the campaign page.Per-recipient logs
Want to see exactly what happened for a specific person? Open the Recipients tab on the campaign page. You can filter by status (delivered, opened, clicked, bounced, spam report) and see the full delivery detail for each contact.When something looks off
High opens but low clicks — your subject line is doing its job but the email content or CTA is not. Make your call to action clearer and more prominent. Low opens — try a different subject line, check your send time, or clean out inactive contacts who are dragging down your engagement rate. High bounces — remove invalid addresses from your list. If you recently imported a large list, that is usually where the problem starts. High unsubscribes — you are either sending too often or to the wrong people. Tighten up your segments and review your sending frequency.What do you want to do next?
Send a campaign
Create and send your next campaign.
Manage your audience
Clean your list and improve targeting.
Domain health
Keep an eye on bounces and complaints.
Domain metrics
See delivery performance at the domain level.