What you are looking at
Sent and delivered — how many emails were sent and how many were accepted by the receiving mail server or showed recorded engagement. Delivered does not confirm inbox placement. Opens — how many people opened your email. Take this number with a grain of salt though. Apple Mail Privacy Protection pre-loads emails in the background, which can inflate open rates significantly. Click rate is a more reliable signal. Clicks — how many people clicked a link. This is the metric that matters most for engagement. A healthy click rate is between 2% and 5%. Bounces — emails that could not be delivered. Hard bounces are permanent failures like invalid addresses and should be removed immediately. Soft bounces are temporary like a full inbox. Keep your bounce rate below 5% or it will start to hurt your sender reputation. Unsubscribes — people who opted out. A rate between 0.1% and 0.5% is normal. If it is climbing, your content or sending frequency probably needs a look.Click map
Open the Analytics tab to see the Click map. It places recorded human clicks directly on the links and buttons in the sent email. Stronger intensity means more unique people clicked that action. Select a marker to see its total clicks. Bot and scanner activity stays hidden, along with system actions such as unsubscribe and preference links. The map uses recorded clicks, not predicted attention. Email clients report which tracked link was clicked, not cursor coordinates. The map shows where that link or button appears in the email, not the exact pointer position inside it.A/B test results
If you ran an A/B test, each version shows its own metrics side by side. Compare clicks first, then use opens as supporting context because privacy features can inflate them. Migma does not choose the winner automatically. Select the version you want on the campaign page and confirm sending it to the remaining audience.Per-recipient logs
Want to see exactly what happened for a specific person? Open the Recipients tab on the campaign page. You can filter by status (delivered, opened, clicked, bounced, spam report) and see the full delivery detail for each contact. Choose Export CSV to export recipients who opened, clicked, or did either. The file contains unique email addresses and is prepared in the background. Keep the page open and the CSV downloads automatically when ready. If you leave, use the emailed download link. A human click also counts as an open. Export requires access to the campaign and its audience, and complete retained recipient history.Choose campaign list columns
On Campaigns, choose Columns to show the metrics you need: sent, delivered, total and unique opens, total and unique clicks, bounces, and unsubscribes. You can also show or hide status, owner, recipient count, and date. The campaign name stays visible, and your choices are saved to your account when you close the menu. Each teammate keeps their own view across brands and devices. Drafts and campaigns awaiting their first send show a dash for unavailable metrics. A recorded zero stays zero. Cached marks saved analytics when current data is unavailable.Combine campaign analytics
Select campaigns using the checkboxes, then choose Combined report. You can select up to 100 campaigns within one brand, including across pages and search results. The header checkbox selects the current page. Changing brands clears the selection. The report shows lifetime results for sent campaigns: sent, delivered, opens, clicks, bounces, and unsubscribes. Expand the campaign count to check which campaigns are included, or open Campaign breakdown to see their individual results. Excluded campaigns are listed by name and status. Opens and clicks emphasize unique counts, with total events shown underneath. Rates use combined unique counts divided by combined delivered counts. Unique counts are summed per campaign, so the same address can count once in each campaign. If a selected sent campaign has no available analytics, the report names the affected campaign, withholds combined totals, and offers Retry. Reports that use saved analytics show a cached-data notice and mark the affected campaigns. Choose Export CSV in the combined report to download these lifetime results immediately. The file opens in Excel or Google Sheets and includes one row per included campaign plus a combined total, with send dates, total and unique opens and clicks, rates, bounces, unsubscribes, and cached-data labels. Excluded campaigns are omitted. Export is available only when every included campaign has analytics.When something looks off
High opens but low clicks — your subject line is doing its job but the email content or CTA is not. Make your call to action clearer and more prominent. Low opens — try a different subject line, check your send time, or clean out inactive contacts who are dragging down your engagement rate. High bounces — remove invalid addresses from your list. If you recently imported a large list, that is usually where the problem starts. High unsubscribes — you are either sending too often or to the wrong people. Tighten up your segments and review your sending frequency.What do you want to do next?
Send a campaign
Create and send your next campaign.
Manage your audience
Clean your list and improve targeting.
Domain health
Keep an eye on bounces and complaints.
Domain metrics
See delivery performance at the domain level.