Campaign Metrics
After sending a campaign, view its performance on the campaign detail page. Stats update in real time while the campaign is delivering.Sent & Delivered
Total emails sent and delivery rate
Opens
Open rate percentage and unique open count
Clicks
Click rate percentage and unique click count
Bounces & Unsubscribes
Hard/soft bounces and opt-out counts
Understanding Your Metrics
Open Rate
Percentage of delivered emails that were opened.Apple Mail Privacy Protection can inflate open rates. Click rate is a more reliable engagement signal.
- Writing compelling subject lines
- Using a recognizable sender name
- Sending at optimal times for your audience
- Keeping your contact list clean
Click Rate
Percentage of delivered emails where a link was clicked. Improve click rates by:- Using clear, action-oriented CTAs
- Placing links prominently
- Ensuring mobile-friendly design
- Segmenting your audience for relevance
Bounce Rate
Percentage of emails that couldn’t be delivered.| Type | Description | Action |
|---|---|---|
| Hard bounce | Invalid email address | Remove immediately |
| Soft bounce | Temporary failure (full inbox) | Remove after repeated failures |
Unsubscribe Rate
A healthy rate is 0.1–0.5%. Higher rates suggest content or frequency issues. Review your segments and sending frequency.A/B Test Results
If you ran an A/B test, each variant shows its own metrics. Compare open and click rates to identify the winner, then send the winning variant to the remaining audience.Email Logs
View per-recipient delivery details from the Recipients tab on the campaign detail page. Filter by status (sent, delivered, opened, clicked, bounced, spam reports) and page through results.Acting on Your Data
| Scenario | Action |
|---|---|
| High opens, low clicks | Improve CTA clarity and content relevance |
| Low opens | Test subject lines, optimize send time, clean inactive contacts |
| High bounces | Validate emails, remove invalid addresses |
| High unsubscribes | Review frequency, segment more precisely |