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Campaign Analytics

Track the performance of your email campaigns with detailed metrics and insights to optimize future sends.

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Key Metrics

Open Rate

Percentage of recipients who opened your emailIndustry Average: 15-25%

Click Rate

Percentage of recipients who clicked a linkIndustry Average: 2-5%

Click-to-Open Rate

Percentage of openers who clicked a linkIndustry Average: 10-15%

Bounce Rate

Percentage of emails that couldn’t be deliveredGoal: Keep below 2%

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Understanding Your Metrics

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Open Rate

The percentage of recipients who opened your email.
Due to privacy changes (Apple Mail Privacy Protection), open rates may be inflated. Focus on clicks and conversions for more accurate engagement data.
What affects open rate:
  • Subject line quality
  • Sender name recognition
  • Send time
  • Email list quality
  • Previous engagement history
Improving open rates:
  • Test different subject lines (A/B testing)
  • Personalize subject lines with recipient names
  • Send at optimal times for your audience
  • Clean your email list regularly

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Click Rate

The percentage of recipients who clicked any link in your email.
Click rate is a more reliable engagement metric than opens, especially post-iOS 15.
What affects click rate:
  • Email content relevance
  • Call-to-action (CTA) clarity
  • Link placement
  • Email design and layout
  • Audience targeting
Improving click rates:
  • Use clear, action-oriented CTAs
  • Place links prominently
  • Create compelling content
  • Ensure mobile-friendly design
  • Segment your audience for relevance

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Bounce Rate

Emails that couldn’t be delivered.
High bounce rates (>5%) can harm your sender reputation and deliverability.
Types of bounces:
TypeDescriptionAction Required
Hard BouncePermanent delivery failure (invalid email)Remove from list immediately
Soft BounceTemporary delivery failure (full inbox)Retry, remove after 3-5 failures
Reducing bounces:
  • Use double opt-in for new subscribers
  • Regular list cleaning
  • Remove hard bounces immediately
  • Monitor soft bounces

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Unsubscribe Rate

Percentage of recipients who unsubscribed.
A healthy unsubscribe rate is 0.1-0.5%. Higher rates may indicate content or frequency issues.

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Real-Time Campaign Dashboard

View your campaign performance as it happens:
Campaign Stats Example
{
  "campaignId": "camp_abc123",
  "sent": 10000,
  "delivered": 9850,
  "opened": 2463,
  "clicked": 493,
  "bounced": 150,
  "unsubscribed": 12,
  "metrics": {
    "openRate": "25.0%",
    "clickRate": "5.0%",
    "clickToOpenRate": "20.0%",
    "bounceRate": "1.5%",
    "unsubscribeRate": "0.12%"
  }
}
See which links in your email are performing best:

Click Heatmap

Visual representation of where recipients are clicking

Link Performance

Detailed breakdown of clicks per link
Example link performance:
LinkClicksUnique ClicksCTR
Primary CTA3122983.0%
Secondary CTA1561471.5%
Footer Link89860.9%

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Geographic & Device Analytics

  • Geographic Data
  • Device & Client
See where your audience is located:
  • Country breakdown
  • Region/state data
  • City-level insights
  • Timezone distribution
Use this data to:
  • Optimize send times
  • Localize content
  • Identify growth markets

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Engagement Over Time

Track how engagement changes over time after sending:
1

0-1 Hour

Initial spike in opens and clicks from highly engaged subscribers
2

1-24 Hours

Majority of engagement happens in the first day
3

24-72 Hours

Continued but decreasing engagement
4

72+ Hours

Long tail of opens from less active subscribers
Most campaigns receive 50-70% of total engagement within the first 24 hours.

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Comparative Analysis

Compare your campaign against:
  • Previous campaigns - Track improvement over time
  • Industry benchmarks - See how you stack up
  • Audience segments - Identify top-performing segments
  • A/B test variants - Determine winning variations

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Export & Reporting

CSV Export

Download detailed recipient-level data

PDF Reports

Generate shareable performance reports

API Access

Integrate metrics into your analytics tools

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Taking Action on Data

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High Open Rate, Low Click Rate

Your subject line is working, but content isn’t engaging. Actions:
  • Review email content and CTAs
  • Ensure content matches subject line promise
  • Improve CTA visibility and copy
  • Test different content formats

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Low Open Rate

Recipients aren’t motivated to open your emails. Actions:
  • Test different subject lines
  • Review sender name
  • Optimize send times
  • Clean inactive subscribers
  • Segment more precisely

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High Bounce Rate

Email list quality issues. Actions:
  • Remove invalid emails immediately
  • Implement double opt-in
  • Verify email addresses at signup
  • Clean list regularly

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High Unsubscribe Rate

Content or frequency mismatch with audience expectations. Actions:
  • Review email frequency
  • Segment audience for relevance
  • Survey unsubscribers
  • Improve content quality
  • Set clear expectations at signup

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Next Steps

Optimize Your Next Campaign

Use insights from your campaign data to create even better emails