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Use multiple brands when you manage more than one company, store, client, product line, or sender identity. Each brand keeps its own visual system, voice, assets, contacts, emails, campaigns, and sending setup.
In the API, brands are called projects. Public docs use brand because that is the user-facing product term.

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Brand or workspace?

UseBest fitWhy
Same company, different product lineSeparate brand in one workspaceShared billing and team, separate design and sending context
Agency managing client workOne workspace per client, or one agency workspace with brands per clientPick based on billing ownership and access separation
Different legal entity or billing ownerSeparate workspaceBilling, seats, members, and sending quota stay separate
Same team testing a new sender identitySeparate brandClean brand kit, sender, audience, and campaign history
See Workspaces when billing or membership should be separate.

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What stays separate

  • Brand kit: logo, colors, fonts, voice, products, and design rules.
  • Sending setup: verified sending domains and sender identity.
  • Audience: contacts, tags, segments, topics, and suppression.
  • Emails and campaigns: drafts, series, campaign history, and analytics.
  • Access: people can be invited to one brand, selected brands, or all brands.

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Set up another brand

1

Create the brand

Open My Brands, choose New Brand, then import from a website or configure the brand manually.
2

Review the brand kit

Confirm logo, colors, fonts, tone, and product context before generating emails.
3

Add sending setup

Verify a sending domain or connect the provider that should send for that brand.
4

Invite collaborators

Use Share for one brand, or Settings → People & Access for selected brands or all brands.

Brand setup

Import and tune one brand kit.

Workspaces

Decide where billing, seats, and sending quota live.

Team access

Invite people to one brand, selected brands, or all brands.

Agencies

Structure client work.