Quick choice
Use Campaigns
Send or schedule one approved email to a segment or tag, then track delivery and engagement.
Use Email Series
Generate and refine a welcome flow, launch sequence, nurture path, or winback journey from one brief.
Difference
| Campaigns | Email Series | |
|---|---|---|
| Main job | Deliver one email to an audience | Plan and create multiple related emails |
| Best for | Newsletters, product launches, promos, announcements | Welcome flows, onboarding, launch arcs, nurture paths |
| Where you work | Campaigns | Create and the Visual Canvas |
| Audience | Segment or tag chosen before send | Audience can be chosen when each email or sequence is sent |
| Timing | Send now or schedule one send time | Add per-email cadence, then send or export the sequence |
| Review | Preflight the selected email before launch | Preflight each email in the series |
Common flow
Create the emails
Generate one email from a prompt, or create a multi-email sequence in Email Series.
Review before sending
Run Email Preflight on each email that will go out.
Send through Campaigns
Create a campaign, choose the audience, configure the sender, then send or schedule.
For event-triggered ecommerce flows in Klaviyo, Mailchimp, HubSpot, Brevo, or another ESP, create and preflight the email in Migma, then export or sync it to that platform’s automation flow.
Related
Send campaign
Launch one email to an audience.
Email series
Draft and edit a connected sequence.
Visual canvas
See sequences, references, and campaign planning in one workspace.
Export options
Move Migma emails into another sending platform.