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Campaigns and email series solve different jobs. Use Campaigns when you are ready to send one email to an audience. Use Email Series when you need a connected sequence drafted and edited together.

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Quick choice

Use Campaigns

Send or schedule one approved email to a segment or tag, then track delivery and engagement.

Use Email Series

Generate and refine a welcome flow, launch sequence, nurture path, or winback journey from one brief.

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Difference

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Common flow

1

Create the emails

Generate one email from a prompt, or create a multi-email sequence in Email Series.
2

Review before sending

Run Email Preflight on each email that will go out.
3

Send through Campaigns

Create a campaign, choose the audience, configure the sender, then send or schedule.
For event-triggered ecommerce flows in Klaviyo, Mailchimp, HubSpot, Brevo, or another ESP, create and preflight the email in Migma, then export or sync it to that platform’s automation flow.

Send campaign

Launch one email to an audience.

Email series

Draft and edit a connected sequence.

Visual canvas

See sequences, references, and campaign planning in one workspace.

Export options

Move Migma emails into another sending platform.