Lifecycle Email Recipes

Create a welcome email for someone who just joined our list.
Confirm what they signed up for, set expectations, and give them one useful next step.
Tone: warm, direct, and specific.

Create a 4-email onboarding series.

Email 1: welcome and one first action.
Email 2: quick-start tip.
Email 3: customer story or proof point.
Email 4: check-in with one helpful CTA.

Space emails across two weeks.

Create a product update email with three updates.
For each update: one-line summary, why it matters, and a link.
End with one primary CTA.

Create a 3-email re-engagement sequence for inactive subscribers.

Email 1: lead with something new or useful.
Email 2: ask if they still want updates.
Email 3: final reminder with a clear unsubscribe or preference option.

Create a 3-email payment failure sequence.

Email 1: payment failed, no blame, link to update payment.
Email 2: access may be interrupted, clear deadline.
Email 3: final notice before pause.

Tone: respectful, clear, not aggressive.

Create a winback email for customers who have not purchased in 6 months.
Lead with what has changed, show one relevant product or improvement,
and include one CTA to come back.