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Welcome! Let’s get you sending your first email. This page walks you through the five things you need to do in order. Skip around if you want, but doing them in sequence makes the most sense the first time through.
1

Tell Migma what your brand looks like

Before Migma can write emails for you, it needs to know what your brand looks like. You don’t have to upload anything or fill in a form, just paste your website URL and Migma figures it out.It reads your homepage and pulls in your logo, your colors, and your fonts. Every email it creates from that point on will look like it belongs to you.To import your brand:
  1. Click My Brands in the left sidebar
  2. Hit New Brand on the top-right corner
  3. Paste your website URL
  4. Click Import Brand, it takes about 30 seconds
Setup Brand Import
Use your homepage, not a blog post or product page. Your homepage usually has the clearest version of your brand for Migma to read.
2

Write your first email

Here’s where it gets good. You don’t design anything, you don’t write HTML, you don’t even need to know what you want the email to look like. You just describe it — the way you’d explain it to someone on Slack — and Migma builds the whole thing.To create your first email:
  1. Click New Email in the left sidebar
  2. Type what you want in the box
  3. Hit Enter
Done. It usually takes about 30 seconds.Setup First EmailStaring at a blank box? Steal one of these:
“Welcome email for new subscribers. Warm tone. One tip to help them get started, and a button to book a demo.”
“Black Friday sale. 30% off everything, ends Sunday midnight. Make it feel urgent. Big Shop Now button at the top.”
“Monthly newsletter. Product update, one customer story, reminder about the webinar on the 15th.”
Don’t overthink the prompt. Just describe what you’d want to see in the email. You can tweak the result or try again — it only takes 30 seconds either way.
3

Add the people you want to email

Your audience is just the list of people you’re going to send to. You can start with one person, even just yourself, to test things out. Import your full list whenever you’re ready.Adding one contact:
  1. Go to Audience in the left sidebar
  2. Click Add Contact → Single Contact
  3. Type in a name and email address
  4. Hit Add Contact
Importing a list from a spreadsheet:
  1. Go to Audience in the left sidebar
  2. Click Add Contact → Bulk Import
  3. Upload your CSV file — Migma maps the columns for you
  4. Confirm the import by proceeding further
Setup Audience
If you just want to test the flow, add your own email address as a contact. You can bring in your real list when you’re ready to send for real.
4

Create a segment to group your contacts

A segment is just a group of contacts that share something in common like everyone who signed up this month, or everyone tagged as a VIP customer. Instead of sending to your entire list every time, segments let you send the right email to the right people.You don’t have to get fancy with it right now. Even one simple segment is enough to send your first campaign.To create a segment:
  1. Go to Audience in the left sidebar
  2. Click the Segments tab
  3. Hit Create Segment
  4. Give it a name something like “All customers” or “Newsletter subscribers”
  5. Set your filters (or leave it open to include everyone)
  6. Click Create Segment
Setup New Segment
If you’re just getting started, create one segment that includes all your contacts. You can get more specific — by tag, signup date, or activity — once you’ve got a few campaigns under your belt.
5

Connect your domain so emails come from you

This step makes your emails come from your own address like hello@yourcompany.com rather than a generic sender. It also makes a big difference for landing in inboxes instead of spam folders.To set up your domain:
  1. Click Sending Domains in the sidebar
  2. Hit Add Domain on the top right corner
  3. Type in your domain (like yourcompany.com)
  4. Select the Region of your domain
  5. Open the DNS records showing up and copy them
  6. Log in to wherever you bought your domain (GoDaddy, Cloudflare, Namecheap — wherever) and paste them in Setup Sending Domain
If “DNS records” means nothing to you, that’s fine — it’s a pretty normal thing to not know. Just copy this page’s URL and send it to whoever manages your website or IT. It takes them about 10 minutes.
Rather skip this for now? You can. If you already use Mailchimp or Klaviyo, you can export your email there and send from your existing setup. You don’t need a verified domain for that.
6

Send your first campaign

This is the moment. You’ve got an email, you’ve got people to send it to — let’s go.
  1. Click Campaigns in the sidebar
  2. Hit New Campaign
  3. Pick the email you made in Step 1
  4. Choose the Segment you created in Step 2
  5. Configure Sender and type an email to Send from
  6. Give a Name to the Campagin (like First Campaign)
  7. Click Send Campaign or choose a time to send it later
Setup Send CampaignAfter it goes out, you can see who opened it, who clicked, and who unsubscribed under Campaigns.

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What do you want to do next?

Other ways to create emails

Clone an email you like, import a Figma design, or turn a YouTube video into a ready-to-send email.

Edit your email

Click into any part of your email to change text, swap images, or adjust colors. No code involved.

Manage your audience

Group contacts into segments, add tags, and let people choose what they hear from you.

See how your emails perform

Open rates, click rates, unsubscribes — all in one place after you send.

Export to Mailchimp or Klaviyo

Already on another platform? Get your Migma email into Mailchimp or Klaviyo in one click.

Create images with AI

Generate on-brand visuals for your emails — no designer or stock photo site needed.