Send email campaigns to segments or tags with A/B testing, scheduling, and real-time tracking.
Create a campaign
Navigate to Campaigns → Create Campaign to open the campaign wizard.
Step 1: Template
Select your email template:
- Single email — Choose an existing email from your conversations
- A/B test — Add multiple variants and set test percentage. After the test period, the winner sends to remaining recipients
Click the email thumbnail to preview or edit.
Test emails before sending to verify rendering and links.
Step 2: Campaign details
- Campaign name — Internal reference name
- Subject line — Keep under 50 characters for mobile
- Preheader text — Preview text shown after subject
- Template variables — Set default values for dynamic placeholders. Variables from subscriber data resolve automatically
Step 3: Recipients
- Segment — Target a filtered group of subscribers
- Tag — Send to all subscribers with a specific tag
Only subscribed contacts receive campaigns. Unsubscribed, bounced, and non-subscribed contacts are excluded automatically.
Step 4: Sender settings
- Provider — Migma, Amazon SES, Resend, SendGrid, or Mailgun
- Sending domain — Choose a verified domain with health indicators
- From name & email — Sender information recipients see
- Reply-to — Where replies are sent
- UTM tracking — Override default UTM parameters
Step 5: Send time
- Send immediately — Delivers after confirmation
- Schedule for later — Set date, time, and timezone. Cancel or send early from scheduled status
Pre-send checklist
Send a test email before launching. Click Send Test to preview delivery.
- Subject line and preheader
- Template variables resolve correctly
- Links and images work
- Mobile rendering
- Recipient count
After sending
Campaign status changes to Sending with real-time stats. See Track results for performance monitoring.
