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Once you have an email ready and an audience set up, sending a campaign takes about two minutes.
Send campaigns only to contacts with marketing consent. See What you can send with Migma. Run Email Preflight before important sends.
  1. Click Campaigns in the left sidebar
  2. Hit New Campaign
  3. Follow the five steps below
1

Choose or prepare your email

Pick an email you have already created. Click the thumbnail to preview it before selecting.For a standard campaign, click Generate New if you need a new email. Migma opens the creator for this campaign’s brand. Review and edit the result, then click Use in campaign to return with that email selected. If the design contains multiple emails, focus the one you want to use first. You can click Back to campaign to return without applying it. Nothing in the campaign changes until you click Use in campaign.Want to test versions against each other? Switch to A/B test, add two to five emails, and choose what percentage of your audience joins the test. After the test sends, you pick the winner and it goes out to everyone else.Select Campaign Template
2

Pick your recipients

Choose a segment or list from your audience. The recipient count updates live and shows contacts who are eligible to receive this marketing email.Need a new segment? Choose Create segment in the campaign wizard. Migma drafts the filters for you to review, shows the matching contact count, and selects the saved segment automatically.Unsubscribed, bounced, non-subscribed, and invalid contacts are excluded automatically. You do not need to filter them out yourself.Select Campaign Recipients
3

Fill in the details

Give your campaign a name (just for your own reference)Write Campaign Name
Keep subject lines under 50 characters so they do not get cut off on mobile.
4

Configure the sender

Choose your sending domain and set the from name and email address that recipients will see. Add a reply-to address if you want replies to land somewhere specific.If you track clicks in Google Analytics or similar, set your UTM parameters here.Capture Campaign Sender
5

Send or schedule

Send right away or pick a date, time, and timezone to schedule it for later. Scheduled campaigns can be cancelled or sent early from the Campaigns page.Select Campaign Send Time
Once sent, the campaign status changes to Sending and live stats start coming in right away.

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What do you want to do next?

Track results

Open rates, clicks, bounces, and unsubscribes in one place.

Manage your audience

Update contacts, lists, and segments.

Inbox icons

Show your brand logo in recipients’ inboxes.

Marketing calendar

Plan and schedule campaigns across the month.