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What are Campaigns?

Campaigns in Migma allow you to send emails to your audience lists. Whether you’re sending newsletters, promotional emails, or announcements, campaigns make it easy to reach your subscribers.

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Campaign Features

Bulk Sending

Send emails to multiple contacts or entire audience lists at once

Scheduling

Schedule campaigns to send at optimal times for your audience

Tracking

Monitor opens, clicks, and engagement metrics in real-time

A/B Testing

Test different subject lines and content to optimize performance

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Creating Your First Campaign

  1. Create Your Email - Use Migma’s AI-powered tools to create your email
  2. Select Your Audience - Choose which contacts will receive the campaign
  3. Review & Test - Send test emails and review using Email Preflight
  4. Send or Schedule - Launch immediately or schedule for later

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Best Practices

Schedule your campaigns based on when your audience is most likely to engage. Most industries see higher open rates on Tuesday-Thursday mornings.
Send targeted campaigns to specific audience segments for better engagement rates. Generic mass emails perform poorly compared to personalized, segmented campaigns.
Always use Email Preflight to check for issues before sending. Test on multiple devices and email clients.
Track your campaign metrics to understand what works. Use this data to improve future campaigns.

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Next Steps

Send a Campaign

Learn how to send your first campaign

Track Results

Monitor campaign performance and metrics