- Drafts while you prepare audience, sender, and schedule
- A/B tests for two to five subject or content versions, with a manual winner
- Scheduling by date, time, and timezone
- Test emails before launch
- Skipped recipient review before and after sending
- Results for delivery, opens, clicks, bounces, unsubscribes, and complaints
Campaign flow
1
Choose email
Select an email prepared in Migma. Use A/B testing when you need variants.
2
Choose recipients
Pick a list or segment. Migma estimates eligible recipients.
3
Set sender
Choose sending domain, from name, from email, reply-to, and optional UTM parameters.
4
Review
Send a test, run preflight, and check skipped recipients.
5
Send or schedule
Approve immediate send or schedule for later.
Common use cases
- Product launches
- Newsletters
- Promotions
- Customer updates
- Re-engagement sends
- Segmented announcements
Rename a campaign
Open a campaign’s actions menu from the campaign list or campaign detail, then choose Rename. Rename stays available after a campaign is scheduled or sent. This changes the campaign name shown in Migma. It does not change the email subject or rename a campaign in a connected provider.Best practices
Choose recipients before writing final copy. Audience affects tone, offer, and risk. Check skipped recipients. Low send volume often means Migma protected you from unsubscribed, bounced, suppressed, or risky contacts. Use clicks over opens. Opens are noisy. Clicks and downstream actions are stronger engagement signals. Choose the A/B winner yourself. Compare clicks first, use opens as supporting context, then send the selected version to the remaining audience. Watch complaints early. Complaint spikes hurt domain reputation faster than normal engagement changes.Next
Send Campaign
Launch or schedule a campaign.
Skipped Recipients
See which contacts were excluded and why.
Track Results
Read campaign performance after sending.
Key Metrics and Terms
Understand delivery, engagement, and audience metrics.