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Platform & Capabilities

ChatGPT and Claude are excellent general-purpose AI tools, but they’re not built for email. Here’s what happens when you use general AI for email creation:The Problems:
  • 34% of emails land in spam folders (image-heavy designs they can’t optimize)
  • 28% have broken layouts in Outlook (they don’t test rendering)
  • 19% fail on mobile devices (no responsive testing)
  • 67% don’t match actual brand colors (no brand memory)
  • Average 45 minutes of manual fixing per email
  • Can’t test across email clients
  • Break layouts when you iterate (“make the button blue” regenerates everything)
  • No email-specific knowledge (spam filters, CAN-SPAM, deliverability)
What Migma Does Differently:1. Email Preflight Testing - Tests your email across 22+ real devices and email clients (Gmail, Outlook, Apple Mail, Yahoo) before you send. Catches spam triggers, compliance issues, mobile rendering problems, and compatibility bugs. ChatGPT can’t do this.2. Brand Memory - Learn your brand once (colors, fonts, logos, tone), use it forever. Every email is automatically on-brand. No re-explaining, no uploading assets repeatedly.3. Visual Editor - Click any element to edit directly without regenerating the entire email. Change button colors, adjust spacing, modify text—keep what works, fix what doesn’t. With ChatGPT, every change = full regeneration = unpredictable results.4. On-Brand Image Generation - Creates images with your exact brand colors, logo placement, and typography. Automatically optimized for email (100KB). ChatGPT gives you generic images you still need to edit in Photoshop.5. Email-Specific Rendering - Generates code that works across 40+ email clients. Handles Outlook quirks, Gmail image limits, dark mode, mobile responsiveness automatically. ChatGPT outputs generic HTML that often breaks.6. Live Content Integration - Connects to Shopify, Notion, your CMS to pull real product data, prices, inventory. ChatGPT invents fake information you have to manually replace.7. Multi-Language with Layout Preservation - Translates to any language while automatically adjusting layouts (Spanish text is 20% longer, German 30%). ChatGPT translates text but breaks your layout.The Time Difference:
  • ChatGPT workflow: 45 min creation + 20 min fixing layouts + 15 min testing = 80 minutes per email
  • Migma workflow: 30 seconds creation + 30 seconds preflight = 1 minute per email
For teams sending 24 emails/month: ChatGPT costs 32 hours. Migma costs 36 minutes.Bottom Line: ChatGPT is a Swiss Army knife (great for 100 things, perfect for none). Migma is a scalpel built specifically for email. Use ChatGPT for blog posts and brainstorming. Use Migma when your email needs to actually work.
Migma focuses on AI-powered email creation, not sending or automation. Unlike platforms like Mailchimp or Klaviyo that provide email sending infrastructure, Migma specializes in rapidly generating professional, on-brand email HTML using AI.The key difference is speed and intelligence: instead of manually dragging and dropping elements or starting from templates, you simply describe what you want in plain English. Migma understands your brand, fetches content from URLs, and creates pixel-perfect email code in seconds.You can then export the HTML or integrate with your preferred sending platform (Klaviyo, Mailchimp, AWS SES, Resend, etc.).
Migma.ai is an AI-powered email creation platform that transforms prompts into production-ready email HTML. Here’s how it works:
  • Brand Import: Provide your website URL and Migma automatically imports your brand elements — logos, colors, fonts, and content.
  • AI Prompting: Use simple prompts like “Announce our new product using this blog post” to instruct the AI.
  • Content Generation: The AI generates both email copy and layout based on your brand identity and input.
  • Editing & Refinement: Use the built-in editor to refine results or iterate through chat history.
  • Export & Send: Export HTML or send directly through integrated email service providers.
Features include AI image generation, Figma-to-email conversion, screenshot cloning, and multi-language support.
Yes. Migma supports two sending methods:1. Direct Integration: Connect your AWS SES or Resend account to send emails directly from Migma to your audience.2. Export & Send: Export the generated HTML and use it with any email service provider (Klaviyo, Mailchimp, SendGrid, etc.).Migma handles the email creation — you choose how to send it.
Migma is designed for branded marketing emails, not cold outreach. While you can technically create emails for any purpose, our platform focuses on helping businesses create on-brand newsletters, product announcements, promotional campaigns, and customer communications.For cold outreach, you’d need to ensure compliance with anti-spam laws and use appropriate sending infrastructure designed for that purpose.

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AI & Email Creation

Migma’s AI streamlines the entire email creation process:
  • Content Generation: Creates compelling copy based on your prompts and brand voice
  • Layout Design: Automatically structures content with professional email design patterns
  • Image Generation: Generates on-brand images using AI (or you can upload your own)
  • Brand Consistency: Maintains your brand identity across all generated emails
  • Content Fetching: Pulls content from URLs (blog posts, product pages) to populate emails
  • Multi-format Input: Converts Figma designs, screenshots, YouTube videos, or plain text into emails
  • Iteration: Refine and regenerate sections through conversational prompts
The AI understands email best practices, ensuring proper HTML structure, mobile responsiveness, and compatibility across email clients.
Migma supports several levels of personalization:Brand Personalization: The AI learns your brand voice, style, and design preferences from your website and knowledge base.Content Personalization: You can provide specific prompts, reference materials, and content links to customize each email’s message.Knowledge Base: Upload past emails, style guides, and brand materials to train Migma on your unique voice and preferences.Dynamic Content: When sending through integrated platforms, you can add personalization tokens (first name, company, etc.) before export.Template Remixing: Reuse successful email structures with new content for consistent but varied campaigns.
Yes! This is one of Migma’s most powerful features.Head to your project settings, scroll down to the Knowledge Base section, and upload your previous emails, style guides, and brand materials. Migma will analyze these examples to learn your brand’s style, tone, and design patterns.You can also add successful emails to the knowledge base directly from the editor by clicking “info” then “Add to knowledge base.”The more examples you provide, the better Migma becomes at matching your unique brand voice and design preferences.
Yes! Migma supports custom font uploads so you can use your exact brand typography in emails.How to Upload Custom Fonts:
  1. Go to your project settings
  2. Navigate to the Brand section
  3. Upload your custom font files (TTF, OTF, WOFF formats)
  4. Migma will automatically apply your fonts to generated emails
Important for Email Fonts: While you can use custom fonts, email rendering has limitations:
  • Web-safe fallbacks: Migma automatically includes fallback fonts (Arial, Helvetica, Georgia) for email clients that don’t support custom fonts
  • Email client support: Modern email clients (Apple Mail, iOS Mail, some versions of Outlook) support custom fonts, but older clients fall back to web-safe alternatives
  • Best practice: Use custom fonts for headings and branded elements, with web-safe fonts as fallbacks for body text
Font Hosting: Migma handles font hosting and proper email-compatible implementation automatically. You don’t need to worry about @font-face declarations or CDN setup.Google Fonts: You can also reference any Google Font by name, and Migma will implement it with proper email client compatibility.The result: Your emails maintain brand consistency across all devices while ensuring readability even when custom fonts aren’t supported.

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Email Deliverability & Technical

Migma generates clean, standards-compliant HTML that follows email best practices:
  • React Email Framework: Uses react-email technology for optimal compatibility
  • Email Client Testing: All generated emails work across major email clients (Gmail, Outlook, Apple Mail, Yahoo, etc.)
  • Responsive Design: Emails automatically adapt to mobile and desktop views
  • Clean Code: Produces optimized HTML without bloat or compatibility issues
  • Email Preflight: Built-in checker to identify potential deliverability issues before sending
For actual delivery (inbox placement, domain reputation, etc.), that depends on your sending infrastructure (AWS SES, Resend, etc.) and sender practices. Migma ensures your email code won’t cause technical deliverability issues.
Yes. When you integrate Migma with your email service provider (AWS SES, Resend, Klaviyo, Mailchimp, etc.), you use your own sending domain and infrastructure.Migma doesn’t send emails from our domain — we generate the HTML content, and you send it through your authenticated domain with your chosen provider.This means:
  • You maintain control over your sender reputation
  • You use your own domain authentication (SPF, DKIM, DMARC)
  • Recipients see emails from your domain, not Migma
Migma-generated emails are compatible with all major email clients:
  • Webmail: Gmail, Outlook.com, Yahoo Mail, AOL Mail, iCloud Mail
  • Desktop: Outlook (Windows/Mac), Apple Mail, Thunderbird
  • Mobile: iOS Mail, Gmail App, Outlook App, Samsung Mail
We use react-email technology and test across clients to ensure broad compatibility and modern rendering standards. The email preflight tool also helps identify any potential rendering issues before you send.
Yes. When you use Migma’s audience management and sending features, we automatically:
  • Add proper unsubscribe headers (List-Unsubscribe)
  • Include unsubscribe links in email footers
  • Manage unsubscribe requests and update your audience lists
  • Ensure compliance with email regulations (CAN-SPAM, GDPR)
If you export HTML to use with another platform, you’ll need to ensure that platform handles unsubscribes appropriately.
Yes. Migma automatically generates emails with dark mode support across all major email clients.Why Dark Mode Matters:Based on our case studies, emails with proper dark mode implementation:
  • Better Consistency: Ensure your emails look professional whether recipients use light or dark mode
  • Improved Deliverability: Emails optimized for dark mode show higher inbox placement rates
  • Better User Experience: Over 60% of users prefer dark mode — your emails should respect that preference
What Migma Does:
  • Automatically adapts colors for dark mode without washing out your brand
  • Tests dark mode rendering across Gmail, Outlook, Apple Mail, and other clients
  • Maintains readability and visual hierarchy in both light and dark modes
  • Prevents common dark mode issues (invisible text, broken layouts, poor contrast)
All Migma-generated emails include dark mode support by default — no extra configuration needed.
Many believe plain-text emails are better for deliverability, especially for cold outreach. Our case studies show the opposite.The Plain-Text Problem:
  • Low Effort = Spam Flags: Plain-text mass emails are easy to generate, so spam filters treat them suspiciously
  • No Engagement Signals: Email providers track engagement (opens, clicks, time spent reading). Plain-text provides minimal engagement data
  • Generic Patterns: Most spam and low-quality cold outreach uses plain text, creating negative associations
  • Landing in Spam: Our research shows plain-text cold outreach emails have significantly higher spam folder placement
Why Migma Emails Land in Inboxes:
  • High-Quality Signals: Well-designed, branded HTML emails signal legitimate business communication
  • Professional Standards: Proper HTML structure, clean code, and email best practices trigger positive deliverability signals
  • Better Engagement: Recipients spend more time with well-designed emails, sending positive signals to email providers
  • Proven Results: Our case studies demonstrate Migma-generated emails consistently achieve higher inbox placement rates than plain-text alternatives
Bottom Line: The “plain text = better deliverability” myth comes from the idea that simpler is better. In reality, email providers have evolved to recognize quality, professional emails as legitimate communication. Migma’s intelligent, high-quality email generation helps you stand out as a real business, not a mass spammer.For marketing emails, product announcements, and customer communications, professionally designed HTML emails significantly outperform plain text.

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Integrations & Workflow

Absolutely. Migma integrates seamlessly with your existing workflow:Knowledge Base Integration: Upload your existing email templates, style guides, and brand materials. Migma learns your framework and generates emails that match your established patterns.ESP Integration: Connect with Klaviyo, Mailchimp, and other email service providers. Export Migma-generated HTML directly to your existing campaigns.Custom Frameworks: If you use a custom email framework or component library, add examples to your knowledge base so Migma can replicate your structure.Brand Consistency: Migma maintains your brand’s style, tone, and design patterns across all generated emails.
The Figma to Email feature converts your Figma designs into production-ready email HTML:
  1. Copy Figma URL: Copy the frame URL from your Figma design
  2. Paste into Migma: Paste the URL into Migma’s Figma import tool
  3. AI Conversion: Our AI analyzes the design and converts it to email-compatible HTML
  4. Preservation: Styling, layout, spacing, colors, and visual elements are preserved
  5. Edit & Send: Refine in the editor and send or export
This works with complex designs, custom fonts, and responsive layouts. The AI converts design elements into email-safe HTML/CSS that works across email clients.
Yes. You can generate shareable links for any email you create — perfect for:
  • Getting client approval
  • Sharing with team members
  • Preview before sending
  • Portfolio showcases
Just click the “Share” button in the email editor to create a public link.

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Getting Started

Yes, Migma offers a free plan so you can test the platform and generate emails without any cost.You also have the option to bring your own API keys (OpenAI, Gemini, Claude) for AI generation, or use your own sending provider like AWS SES.Check our pricing page for current plan details and limits.
Yes. Our Enterprise plan includes:
  • Unlimited email generation
  • Custom AI model access
  • Dedicated support team
  • Custom branding options
  • Full API access
  • Team collaboration features
  • Advanced integrations
Contact our sales team to discuss your specific enterprise needs.

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