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The Lababidi Brothers

Adam and Liam Lababidi (La-ba-bee-dee) are Swedish entrepreneurs building AI-powered tools for modern marketing teams. Based between Stockholm and Barcelona, they bring proven experience in scaling tech products globally.

Adam Lababidi

CEO - AI/BackendSpecializes in AI systems and scalable infrastructure

Liam Lababidi

Vice CEO - Frontend & DesignFocuses on user experience and product design

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Background

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Previous Success: PaidTabs

Before Migma, the brothers founded PaidTabs, a platform serving thousands of musicians worldwide:
  • $1M ARR (bootstrapped)
  • Scaled globally without external funding
  • Featured on SVT (Swedish National Television)

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Entrepreneurship Programs

STING - Selected for Sweden’s leading startup accelerator program EWOR - European entrepreneurship network Swedish Entrepreneurs - Active in the Scandinavian startup ecosystem

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Why Migma?

After experiencing the frustrations of traditional email marketing tools, they built Migma to make email creation:
  • Fast - Create emails in seconds with AI
  • Easy - No coding or design skills needed
  • Smart - AI that learns your brand
  • Affordable - Fair, transparent pricing

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Our Values

User-First

Every decision starts with “How does this help our users?”

Innovation

Constantly pushing boundaries for better solutions

Transparency

Honest pricing, clear docs, no hidden fees

Quality

From design to infrastructure, quality is non-negotiable

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Location

Based between Stockholm, Sweden and Barcelona, Spain - combining Scandinavian innovation culture with creative Mediterranean energy.

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Connect

Discord

Join our community

Twitter/X

Follow for updates

LinkedIn

Professional updates

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Founders

Adam Lababidi Liam Lababidi

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Work With Us

We’re building a world-class team. Check opportunities at migma.ai/careers
Interested in integrations, affiliates, or co-marketing? Contact: [email protected]
For press inquiries or speaking opportunities: [email protected]