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Use Mailchimp when your team wants Migma to prepare the email, then Mailchimp should own the final audience, journey, schedule, or send.

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What you can do

Connect with OAuth

Authorize Mailchimp from brand integrations. No new API key copy-paste is required for new connections.

Export templates

Save reviewed Migma emails into Mailchimp templates.

Create draft campaigns

Prepare a Mailchimp campaign draft when the export flow supports campaign handoff.

Preserve merge tags

Keep Mailchimp merge tags such as *|FNAME|* in exported HTML.

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Connect Mailchimp

1

Open brand integrations

Open the brand, then go to Integrations and find Mailchimp under export destinations.
2

Click Connect

Sign in to Mailchimp and approve access for the account this brand should use.
3

Confirm the connected account

Migma shows the connected Mailchimp account before export so you can verify the destination.
Legacy API-key connections created before OAuth rollout continue to work until they are disconnected. New setup should use OAuth.

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Export to Mailchimp

1

Review the email in Migma

Check copy, links, rendering, mobile behavior, and preflight.
2

Open Publish

Choose Mailchimp from export destinations.
3

Choose the handoff

Export a template or campaign draft, depending on the available action in Publish.
4

Finish in Mailchimp

Review the result, confirm audience and automation settings, then send from Mailchimp.

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Merge tags

Migma preserves Mailchimp merge tags that you include in your prompt or edit into the email.
Common Mailchimp tokens:
Mailchimp handles final merge-tag validation. Preview with Mailchimp audience data before sending.

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Import contacts from Mailchimp

Bring an existing Mailchimp audience into Migma without exporting a CSV. Imports read from your connected Mailchimp account and run in the background.
1

Start from Contacts

In Audience, click Add Contact then Import from integration and choose Mailchimp. If Mailchimp is not connected yet, connect it from the same screen.
2

Choose a source

Pick the audience, saved segment, or tag you want to import.
3

Confirm consent behavior

By default Migma imports subscribed contacts only. You can optionally include non-subscribed and unsubscribed contacts for record keeping, and those contacts stay non-sendable in Migma.
4

Start the import

The import runs as a background job. Watch progress in the dialog, or check Import History for the final counts.
Every import creates a source tag named after the audience, such as Main Audience, and a snapshot segment that targets it, so the imported audience is immediately usable. Importing the same source again reuses the same tag and segment, and each import still gets its own Import History record showing the provider, account, source, consent mode, and how many contacts were imported, updated, kept non-sendable, skipped, or failed.
Imports are one-time snapshots. Migma copies the selected source at import time and does not keep syncing it. Run another import when you want fresh data. Existing Migma contacts that unsubscribed or bounced are never resubscribed by an import.
If the connected account cannot read contacts, the Mailchimp row offers Reconnect. After reconnecting, Migma returns you to the same import flow. CSV or paste import remains available as a fallback.

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Troubleshooting

Reconnect from brand integrations, then return to Publish and refresh the export destination.
Confirm the syntax matches Mailchimp merge tags and test with a Mailchimp contact that has the field populated.
Check that the connected Mailchimp account is active and that the audience or destination still exists.

Export Options

Compare Mailchimp export with other destinations.

Migma vs Mailchimp

Compare Migma and Mailchimp workflows.