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Use Klaviyo when your team wants Migma to prepare the email and Klaviyo to own lists, flows, profiles, campaign scheduling, or final sending.

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What you can do

Connect with OAuth

Authorize Klaviyo from brand integrations.

Export templates

Save reviewed emails for use in Klaviyo campaigns or flows.

Create draft campaign work

Send finished email work to Klaviyo for final review where supported.

Preserve Liquid syntax

Keep Klaviyo variables such as {{ first_name }} and conditional Liquid blocks.

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Connect Klaviyo

1

Open brand integrations

Open the brand, then go to Integrations and find Klaviyo under export destinations.
2

Click Connect

Sign in to Klaviyo and approve access.
3

Confirm the connected account

Migma shows the connected Klaviyo account before export.
Legacy private-key connections created before OAuth rollout continue to work until they are disconnected. New setup should use OAuth.

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Export to Klaviyo

1

Review the email in Migma

Check copy, links, rendering, mobile behavior, and preflight.
2

Open Publish

Choose Klaviyo from export destinations.
3

Export the email

Migma prepares Klaviyo-compatible HTML and keeps supported variables intact.
4

Finish in Klaviyo

Review the result, choose the list, segment, campaign, or flow, then send from Klaviyo.

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Liquid variables

Migma preserves Klaviyo Liquid syntax that you include in the email.
Common patterns:
Klaviyo validates variables against profile, event, list, and flow data. Preview with real Klaviyo test profiles before sending.

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Import contacts from Klaviyo

Bring an existing Klaviyo list or segment into Migma without exporting a CSV. Imports read from your connected Klaviyo account and run in the background.
1

Start from Contacts

In Audience, click Add Contact then Import from integration and choose Klaviyo. If Klaviyo is not connected yet, connect it from the same screen.
2

Choose a source

Pick the list or segment you want to import.
3

Confirm consent behavior

By default Migma imports contacts with email consent only. You can optionally include suppressed and never-subscribed profiles for record keeping, and those contacts stay non-sendable in Migma.
4

Start the import

The import runs as a background job. Watch progress in the dialog, or check Import History for the final counts.
Every import creates a source tag named after the list or segment, such as Newsletter, and a snapshot segment that targets it, so the imported audience is immediately usable. Importing the same source again reuses the same tag and segment, and each import still gets its own Import History record showing the provider, account, source, consent mode, and how many contacts were imported, updated, kept non-sendable, skipped, or failed.
Imports are one-time snapshots. Migma copies the selected source at import time and does not keep syncing it. Run another import when you want fresh data. Existing Migma contacts that unsubscribed or bounced are never resubscribed by an import.
If the connected account cannot read lists and segments, the Klaviyo row offers Reconnect. Klaviyo connections created before contact import was available may need this once to allow reading contacts. After reconnecting, Migma returns you to the same import flow, and CSV or paste import remains available as a fallback.

Export Options

Compare Klaviyo export with other destinations.

Migma vs Klaviyo

Compare Migma and Klaviyo workflows.