Platform & ESP Integrations

Overview

Connect Migma with your existing marketing platforms and email service providers. Select products directly from your Shopify store when creating emails, export to Mailchimp, sync with Klaviyo, or send directly via Amazon SES, SendGrid, or Resend.

🛍️ Shopify Highlight: With the Shopify integration, you can browse and select products from your store right in Migma. Product images, prices, and descriptions are pulled automatically - no manual copying required!

Marketing Platforms

Mailchimp, Klaviyo, HubSpot integrations

E-commerce ⭐

Select Shopify products directly - live data pulled automatically

Direct Sending

SES, SendGrid, Resend for email delivery

Marketing Platform Integrations

Quick Setup (All Platforms)

All marketing platforms follow the same basic setup:

Get API Key

Get API key from your platform:

Mailchimp: Account → Extras → API keys
Klaviyo: Account → Settings → API Keys (need private key)
HubSpot: Settings → Integrations → API Key

Connect in Migma

Settings → Integrations → Marketing Platforms → Connect → Paste API key

Configure

Select audiences/lists to sync and map custom fields

Mailchimp

What you can do:

Export emails as Mailchimp campaigns or templates
Sync subscriber lists bidirectionally
Use Mailchimp merge tags: *|FNAME|*, *|EMAIL|*, *|UNSUB|*

Export: Create email in Migma → Export → Mailchimp Campaign → Configure → Push to Mailchimp as draft

Klaviyo

What you can do:

Export templates for campaigns and flows
Sync lists and segments
Use Klaviyo Liquid variables: {{ first_name }}, {{ person.company }}

Export: Create email → Export → Klaviyo Template → Use in campaigns or automated flows

HubSpot

What you can do:

Export email templates
Sync contact lists
Use HubL tokens: {{ contact.firstname }}, {{ contact.company }}

Setup: OAuth connection via Settings → Integrations → Marketing Platforms

E-commerce Integrations

🔥 Featured Integration: The Shopify integration allows you to select products directly from your store when creating emails. No more manual copying - Migma pulls live product images, prices, and descriptions automatically!

Shopify Integration ⭐ KEY FEATURE

🛍️ CHOOSE PRODUCTS DIRECTLY FROM YOUR SHOPIFY STORE The Shopify integration is one of Migma’s most powerful features - select products directly from your store when creating emails! Connect Shopify to:

✨ Browse and select products visually from your Shopify catalog
🖼️ Pull live product data - images, prices, descriptions automatically
🛒 Create product showcases with real inventory
👥 Sync customer information for personalization
📧 Automate transactional emails (orders, abandoned cart)

Why this matters: Instead of manually copying product info, Migma pulls everything directly from Shopify - always up-to-date with current prices and inventory!

Setup Shopify Connection

Connect Shopify

Migma Settings → Integrations → E-commerce
Click “Connect Shopify”
Enter your shop: yourstore.myshopify.com
Authorize access (read-only)

Configure Sync

Choose what to sync:

☑ Product catalog
☑ Customer data
☑ Collections

Using Shopify Data in Emails

🎯 Method 1: Select Specific Products (RECOMMENDED)

When creating an email, tell Migma which products to feature:

Connect Shopify

Ensure your Shopify store is connected (see setup above)

Create Email with Product Selection

Use prompts like:

Create a product showcase email.

Include these products from Shopify:
- "Wireless Headphones Pro"
- "Smart Watch Series 5"
- "Portable Charger Ultra"

Show product images, prices, and "Buy Now" buttons

Or select by collection:

Create new arrivals email featuring ALL products
from my "Spring Collection" Shopify collection.

Display in 3-column grid with prices and CTAs

Or select by tags:

Show products tagged "Best Seller" from Shopify.
Include top 6 items with images and current prices.

Migma Pulls Live Data

Automatically fetches from Shopify:

✅ Product images (high resolution)
✅ Current prices (always up-to-date)
✅ Product titles and descriptions
✅ Product URLs (links to your store)
✅ Inventory status (optional)
✅ Variant information (sizes, colors)

Review & Send

Email is generated with your selected products, live data, and your branding applied!

Example prompts for product selection:

// Specific products by name
"Include my 'Premium Leather Wallet' and 'Canvas Tote Bag' products from Shopify"

// By collection
"Show all items from my 'Holiday Sale' collection on Shopify"

// By tag
"Feature products tagged 'New Arrival' added in the last 7 days"

// By price range
"Show products between $50-$100 from my 'Electronics' collection"

// Best sellers
"Include my top 5 best-selling products from Shopify analytics"

Method 2: Smart Product Recommendations

Let Migma intelligently select products:

Prompt: Create personalized product recommendation email.

Use Shopify data to recommend 4 products based on:
- Customer's previous purchases
- Related/complementary items
- Current promotions

Include images, prices, and personalized messaging

Migma automatically:

✅ Analyzes customer purchase history
✅ Finds related products
✅ Pulls current inventory and pricing
✅ Creates personalized recommendations

Email Service Provider (ESP) Integrations

Quick Comparison

ESP	Best For	Free Tier	Setup Time
Amazon SES	High volume, low cost	62k/mo	15 min
SendGrid	Analytics, deliverability	100/day	5 min
Resend	Developers, React Email	3k/mo	3 min

Amazon SES

Best for: High-volume sending, transactional emails, cost-effective ($0.10 per 1,000 emails) Quick setup:

Create AWS account
Verify domain in SES Console (add DNS records)
Request production access (24hr approval)
Create IAM user with SES permissions
In Migma: Settings → Integrations → Amazon SES → Add credentials

Detailed SES Setup

Full AWS SES documentation

SendGrid

Best for: Detailed analytics, marketing + transactional Quick setup:

Sign up at sendgrid.com
Verify sender domain (Settings → Sender Authentication)
Create API Key (Settings → API Keys)
In Migma: Settings → Integrations → SendGrid → Paste API key

Features: Email validation, bounce tracking, click tracking, open tracking

Resend

Best for: Developers, modern API, React Email support Quick setup:

Sign up at resend.com
Add and verify domain (add DNS records)
Create API Key
In Migma: Settings → Integrations → Resend → Paste API key

Perfect combo: Migma generates React Email → Resend sends it natively

Sending from Migma

Direct send workflow:

Create Email

Generate and finalize your email in Migma

Select Audience

Choose recipients:

Entire audience
Specific tags
CSV upload

Choose ESP

Select connected provider (SES, SendGrid, or Resend)

Configure

Set from name, subject, preview text

Send

Send immediately or schedule

Best Practices

Domain Authentication

Always authenticate your domain:Set up SPF, DKIM, and DMARC records for better deliverability.All ESPs provide DNS records to add. This prevents spoofing and improves inbox placement.

Start Slow

Warm up your sending domain:

Day 1: 50 emails
Day 2: 100 emails
Day 3: 200 emails
Gradually increase

Establishes sender reputation and avoids spam filters.

Monitor Metrics

Track key indicators:

Delivery rate: Should be greater than 99%
Open rate: Industry average 15-25%
Click rate: Industry average 2-5%
Bounce rate: Should be less than 2%
Complaint rate: Should be less than 0.1%

List Hygiene

Keep lists clean:

Remove hard bounces immediately
Remove soft bounces after 3 attempts
Honor unsubscribes instantly
Validate emails before adding

Better deliverability, lower costs, maintain sender reputation.

Troubleshooting

Connection failed

Problem: Can’t connect ESP to MigmaSolutions:

Verify API key is correct and active
Check API key has proper permissions
Ensure domain is verified in ESP
Test credentials in ESP platform first

Emails not delivering

Problem: Emails sent but not receivedCheck:

Domain authentication (SPF, DKIM, DMARC)
ESP bounce logs
Recipient’s spam folder
Email content for spam triggers
Sending rate limits

Variables not replacing

Problem: Merge tags showing as {{first_name}} instead of actual namesSolutions:

Check variable syntax matches ESP (Mailchimp: *|FNAME|*, Klaviyo: {{ first_name }})
Verify fields mapped correctly
Ensure subscriber data has those fields

Next Steps

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Settings

About

​Overview

Marketing Platforms

E-commerce ⭐

Direct Sending

​Marketing Platform Integrations

​Quick Setup (All Platforms)

​Mailchimp

​Klaviyo

​HubSpot

​E-commerce Integrations

​Shopify Integration ⭐ KEY FEATURE

​Setup Shopify Connection

​Using Shopify Data in Emails

​🎯 Method 1: Select Specific Products (RECOMMENDED)

​Method 2: Smart Product Recommendations

​Email Service Provider (ESP) Integrations

​Quick Comparison

​Amazon SES

Detailed SES Setup

​SendGrid

​Resend

​Sending from Migma

​Best Practices

​Troubleshooting

​Next Steps

MCP Integrations

Audience Management

Sending Emails

Export Options

Overview

Marketing Platform Integrations

Quick Setup (All Platforms)

Mailchimp

Klaviyo

HubSpot

E-commerce Integrations

Shopify Integration ⭐ KEY FEATURE

Setup Shopify Connection

Using Shopify Data in Emails

🎯 Method 1: Select Specific Products (RECOMMENDED)

Method 2: Smart Product Recommendations

Email Service Provider (ESP) Integrations

Quick Comparison

Amazon SES

SendGrid

Resend

Sending from Migma

Best Practices

Troubleshooting

Next Steps