> ## Documentation Index
> Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Lifecycle Email Recipes

> Prompt patterns for welcome, onboarding, product update, re-engagement, dunning, and winback emails.

Lifecycle emails respond to where someone is in the customer journey. Use Migma to draft and preflight the emails. Send one-off lifecycle campaigns from Migma, or export emails to an ESP when the flow needs event triggers.

***

## First touch

Send when someone subscribes, joins a waitlist, creates an account, or requests content.

```text theme={null}
Create a welcome email for someone who just joined our list.
Confirm what they signed up for, set expectations, and give them one useful next step.
Tone: warm, direct, and specific.
```

## Onboarding

Use a 3 to 5 email series when people need structure before they see value.

```text theme={null}
Create a 4-email onboarding series.

Email 1: welcome and one first action.
Email 2: quick-start tip.
Email 3: customer story or proof point.
Email 4: check-in with one helpful CTA.

Space emails across two weeks.
```

## Product update

Use a campaign when content changes each month or release.

```text theme={null}
Create a product update email with three updates.
For each update: one-line summary, why it matters, and a link.
End with one primary CTA.
```

## Re-engagement

Use when contacts have stopped opening or clicking.

```text theme={null}
Create a 3-email re-engagement sequence for inactive subscribers.

Email 1: lead with something new or useful.
Email 2: ask if they still want updates.
Email 3: final reminder with a clear unsubscribe or preference option.
```

## Payment failure

Use for dunning emails. Export to the billing or ESP system that owns the payment event.

```text theme={null}
Create a 3-email payment failure sequence.

Email 1: payment failed, no blame, link to update payment.
Email 2: access may be interrupted, clear deadline.
Email 3: final notice before pause.

Tone: respectful, clear, not aggressive.
```

## Winback

Use for customers who churned or stopped buying.

```text theme={null}
Create a winback email for customers who have not purchased in 6 months.
Lead with what has changed, show one relevant product or improvement,
and include one CTA to come back.
```

***

## Where to build

| Need                 | Migma workflow                                                                             |
| -------------------- | ------------------------------------------------------------------------------------------ |
| One email            | [Prompt guide](/creating-emails/prompt-based-creation)                                     |
| Multi-email sequence | [Email Series](/creating-emails/email-series)                                              |
| Visual planning      | [Visual Canvas](/creating-emails/visual-canvas)                                            |
| Manual send          | [Campaigns](/campaigns/overview)                                                           |
| Event-triggered flow | [Export](/email-editor/export-options) to the ESP or automation tool that owns the trigger |

***

## Related

<CardGroup cols={2}>
  <Card title="Build a welcome flow" icon="layer-group" href="/recipes/welcome-flow">
    Detailed welcome sequence recipe.
  </Card>

  <Card title="Campaigns vs series" icon="scale-balanced" href="/campaigns/campaigns-vs-email-series">
    Choose how to create and send.
  </Card>

  <Card title="Klaviyo" icon="plug" href="/integrations/klaviyo">
    Export Migma emails into Klaviyo flows.
  </Card>

  <Card title="Mailchimp" icon="plug" href="/integrations/mailchimp">
    Export Migma emails into Mailchimp.
  </Card>
</CardGroup>