> ## Documentation Index
> Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# GDPR Newsletter Consent

> Best practices for collecting newsletter and marketing consent in the EU and UK

**GDPR** and the **UK GDPR** require a lawful basis before you process personal data for marketing email. For most newsletters, that basis is **consent**—clear, specific, and freely given. This page describes best practices for signup flows. It is not legal advice; consult counsel for your jurisdiction and use case.

***

## Principles for newsletter signups

<CardGroup cols={2}>
  <Card title="Specific" icon="bullseye">
    Say what people are signing up for—for example product updates and newsletters—not vague "communications."
  </Card>

  <Card title="Affirmative" icon="square-check">
    Use an unchecked box or explicit action. Do not rely on pre-checked marketing consent for EU/UK subscribers.
  </Card>

  <Card title="Informed" icon="circle-info">
    Link to your privacy policy where appropriate. Explain who sends the email and how to unsubscribe.
  </Card>

  <Card title="Documented" icon="file-lines">
    Record when and how consent was collected (form name, timestamp, source) in your systems of record.
  </Card>
</CardGroup>

***

## Good signup patterns

<Check>Standalone checkbox: "Email me product news and newsletters" (unchecked by default)</Check>
<Check>Newsletter form with clear purpose and privacy link</Check>
<Check>Checkout marketing opt-in separated from terms of service acceptance</Check>
<Check>Double opt-in for high-risk or imported funnels (confirm via email before first marketing send)</Check>
<Check>Preference center so subscribers can change topics or unsubscribe anytime</Check>

***

## Patterns to avoid

<Warning>Pre-checked "send me marketing" on EU/UK forms</Warning>
<Warning>Bundling newsletter consent into account creation with no separate choice</Warning>
<Warning>Adding event attendees to marketing lists without explicit newsletter consent</Warning>
<Warning>Importing CRM or sales contacts who never opted in to marketing email</Warning>
<Warning>Assuming legitimate interest covers all promotional email without a documented assessment</Warning>

For list imports, see [Permission-based sending](/get-started/what-you-can-send) and [CSV Upload](/audience/csv-upload).

***

## After signup

<Steps>
  <Step title="Send only what they agreed to">
    If they subscribed to a product newsletter, do not add unrelated promotional streams without new consent.
  </Step>

  <Step title="Make withdrawal easy">
    Every marketing email should link to unsubscribe or [Preference center](/audience/preference-center) options.
  </Step>

  <Step title="Honor data subject requests">
    Support access, correction, and deletion requests per your privacy policy. See [Security & Compliance](/security/compliance) for Migma data rights features.
  </Step>
</Steps>

***

## How Migma helps

<Check>**Preference center** for branded unsubscribe and topic management</Check>
<Check>**Contact status** and suppression so unsubscribed users are skipped on campaigns</Check>
<Check>**Preflight** compliance checks for sender identification and unsubscribe presence</Check>
<Check>**Security & Compliance** documentation for GDPR principles, retention, and DPAs</Check>

Configure double opt-in and consent tracking according to your legal requirements in your signup tools and CRM; Migma is where you design, review, and send email to contacts you already have permission to reach.

***

## Related pages

<CardGroup cols={2}>
  <Card title="CAN-SPAM checklist" icon="gavel" href="/compliance/can-spam-checklist">
    U.S. commercial email requirements.
  </Card>

  <Card title="Preference center" icon="sliders" href="/audience/preference-center">
    Subscriber-facing preference and unsubscribe experience.
  </Card>

  <Card title="Privacy policy" icon="file-contract" href="/legal/privacy-policy">
    Migma privacy policy (legal).
  </Card>
</CardGroup>