> ## Documentation Index
> Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience insights in email analytics

> Device, email client, top link, and inbox provider breakdowns across your sends

See who engages with your emails and where, straight from the **Activity** page. New breakdowns cover every send in your selected date range, and each campaign's **Analytics** tab shows the same view scoped to that campaign.

* Device split for opens and clicks across mobile, desktop, and webmail
* Email clients, showing how many readers engage from Gmail, Outlook, Yahoo, or Superhuman
* Top links, ranking every tracked link and button by clicks
* Inbox providers, with the open rate per provider to spot deliverability problems early
* Activity timing, showing when your audience opens and clicks through the day

## Spot deliverability problems by provider

The **Inbox providers** card shows open rates for Gmail, Outlook, Yahoo, and Apple recipients side by side. A provider with a much lower open rate than the rest usually means messages are landing in spam there, so you can act before it affects a whole campaign. Apple opens are inflated by Mail Privacy Protection and the card says so.

## See which links earn the click

**Top links** ranks the links across your sends by clicks, including which button or link in the design was clicked. Use it to learn which calls to action work and which go unnoticed.

## Same insights for each campaign

Open a campaign's **Analytics** tab to see the device, timing, email client, and inbox provider breakdowns for that campaign alone.

All engagement counts exclude bot and scanner activity, so the numbers reflect real readers.

[Send campaigns](/campaigns/send-campaign) · [Domain metrics](/sending-domains/metrics)