> ## Documentation Index
> Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Prepare, approve, send, schedule, and measure marketing campaigns.

Campaigns are how you send a reviewed email to an audience. Pick the email, recipients, sender, and send time. Migma filters unsafe or ineligible recipients before delivery.

Campaigns support:

* **Drafts** while you prepare audience, sender, and schedule
* **A/B tests** for two to five subject or content versions, with a manual winner
* **Scheduling** by date, time, and timezone
* **Test emails** before launch
* **Skipped recipient review** before and after sending
* **Results** for delivery, opens, clicks, bounces, unsubscribes, and complaints

## Campaign flow

<Steps>
  <Step title="Choose email">
    Select an email prepared in Migma. Use A/B testing when you need variants.
  </Step>

  <Step title="Choose recipients">
    Pick a list or segment. Migma estimates eligible recipients.
  </Step>

  <Step title="Set sender">
    Choose sending domain, from name, from email, reply-to, and optional UTM parameters.
  </Step>

  <Step title="Review">
    Send a test, run preflight, and check skipped recipients.
  </Step>

  <Step title="Send or schedule">
    Approve immediate send or schedule for later.
  </Step>
</Steps>

## Common use cases

* Product launches
* Newsletters
* Promotions
* Customer updates
* Re-engagement sends
* Segmented announcements

## Rename a campaign

Open a campaign's actions menu from the campaign list or campaign detail, then choose **Rename**. Rename stays available after a campaign is scheduled or sent.

This changes the campaign name shown in Migma. It does not change the email subject or rename a campaign in a connected provider.

## Best practices

**Choose recipients before writing final copy.** Audience affects tone, offer, and risk.

**Check skipped recipients.** Low send volume often means Migma protected you from unsubscribed, bounced, suppressed, or risky contacts.

**Use clicks over opens.** Opens are noisy. Clicks and downstream actions are stronger engagement signals.

**Choose the A/B winner yourself.** Compare clicks first, use opens as supporting context, then send the selected version to the remaining audience.

**Watch complaints early.** Complaint spikes hurt domain reputation faster than normal engagement changes.

## Next

<CardGroup cols={2}>
  <Card title="Send Campaign" icon="paper-plane" href="/campaigns/send-campaign">
    Launch or schedule a campaign.
  </Card>

  <Card title="Skipped Recipients" icon="filter-circle-xmark" href="/campaigns/skipped-recipients">
    See which contacts were excluded and why.
  </Card>

  <Card title="Track Results" icon="chart-line" href="/campaigns/track-results">
    Read campaign performance after sending.
  </Card>

  <Card title="Key Metrics and Terms" icon="chart-bar" href="/campaigns/key-metrics-and-terms">
    Understand delivery, engagement, and audience metrics.
  </Card>
</CardGroup>