> ## Documentation Index
> Fetch the complete documentation index at: https://docs.migma.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns vs Email Series

> Choose between one-time campaign sends and multi-email sequences in Migma.

Campaigns and email series solve different jobs. Use **Campaigns** when you are ready to send one email to an audience. Use **Email Series** when you need a connected sequence drafted and edited together.

## Quick choice

<CardGroup cols={2}>
  <Card title="Use Campaigns" icon="bullhorn" href="/campaigns/overview">
    Send or schedule one approved email to a segment or tag, then track delivery and engagement.
  </Card>

  <Card title="Use Email Series" icon="layer-group" href="/creating-emails/email-series">
    Generate and refine a welcome flow, launch sequence, nurture path, or winback journey from one brief.
  </Card>
</CardGroup>

***

## Difference

|                | Campaigns                                            | Email Series                                               |
| -------------- | ---------------------------------------------------- | ---------------------------------------------------------- |
| Main job       | Deliver one email to an audience                     | Plan and create multiple related emails                    |
| Best for       | Newsletters, product launches, promos, announcements | Welcome flows, onboarding, launch arcs, nurture paths      |
| Where you work | **Campaigns**                                        | **Create** and the **Visual Canvas**                       |
| Audience       | Segment or tag chosen before send                    | Audience can be chosen when each email or sequence is sent |
| Timing         | Send now or schedule one send time                   | Add per-email cadence, then send or export the sequence    |
| Review         | Preflight the selected email before launch           | Preflight each email in the series                         |

***

## Common flow

<Steps>
  <Step title="Create the emails">
    Generate one email from a prompt, or create a multi-email sequence in [Email Series](/creating-emails/email-series).
  </Step>

  <Step title="Review before sending">
    Run [Email Preflight](/email-editor/email-preflight) on each email that will go out.
  </Step>

  <Step title="Send through Campaigns">
    Create a [campaign](/campaigns/send-campaign), choose the audience, configure the sender, then send or schedule.
  </Step>
</Steps>

<Info>
  For event-triggered ecommerce flows in Klaviyo, Mailchimp, HubSpot, Brevo, or another ESP, create and preflight the email in Migma, then export or sync it to that platform's automation flow.
</Info>

***

## Related

<CardGroup cols={2}>
  <Card title="Send campaign" icon="paper-plane" href="/campaigns/send-campaign">
    Launch one email to an audience.
  </Card>

  <Card title="Email series" icon="layer-group" href="/creating-emails/email-series">
    Draft and edit a connected sequence.
  </Card>

  <Card title="Visual canvas" icon="diagram-project" href="/creating-emails/visual-canvas">
    See sequences, references, and campaign planning in one workspace.
  </Card>

  <Card title="Export options" icon="arrow-up-right" href="/email-editor/export-options">
    Move Migma emails into another sending platform.
  </Card>
</CardGroup>